For the last few years, “AI” has been the buzzword every startup wanted to attach to its name. But as the hype cools and funding becomes tighter, 2025 is revealing something new — AI startups that are not just raising money, but actually making it.
Here’s a look at some of the most promising and profitable AI startups proving that innovation and revenue can coexist.
🚀 1. Rephrase.ai – Now Part of Adobe’s AI Revolution
Originally a Bengaluru-based startup, Rephrase.ai became famous for turning plain text into lifelike AI videos.
In 2024, it was acquired by Adobe, marking one of India’s biggest generative AI exits.
Its deep-learning video models are now part of Adobe’s AI suite, powering new personalized video creation tools for brands.
How they made money: B2B enterprise video campaigns and custom AI avatar solutions — a strong revenue path that caught Adobe’s eye.
Source: Economic Times – Adobe acquires Rephrase.ai
🧠 2. Yellow.ai – Conversational AI That Scales Globally
Customer service automation is no longer just chatbots — and Yellow.ai has proved it. The platform uses generative AI to automate customer and employee conversations in 100+ languages. With major enterprise contracts and a global footprint, it’s one of India’s most sustainable AI stories.
How they make money: Annual enterprise contracts + usage-based pricing.
💰 3. Mad Street Den – The Quiet Powerhouse in AI Vision
Chennai’s Mad Street Den powers visual recognition for e-commerce and retail. Their AI identifies clothing styles, predicts trends, and improves conversions for brands worldwide. Quietly, they’ve built one of India’s few profitable AI companies with long-term clients like Macy’s.
How they make money: AI APIs for visual intelligence + retail SaaS tools.
🌍 4. Gleen.ai – AI That Improves Customer Trust
San Francisco–Bengaluru hybrid Gleen.ai focuses on AI moderation and fraud detection for online communities. With the surge in AI-generated content, Gleen’s tech ensures brand safety — and its revenues have grown alongside the AI wave.
How they make money: B2B integrations + AI moderation-as-a-service.
📊 5. Wysa – Mental Health AI That People Actually Use
Not every AI startup focuses on productivity or profit — some focus on people. Wysa, the AI mental health app from Bengaluru, blends clinical psychology with conversational AI. Its corporate wellness partnerships and premium plans have turned empathy into earnings.
How they make money: B2C subscriptions + corporate wellness programs.
🧭 The Bigger Picture: Real AI, Real Business
In 2025, VCs and founders are finally asking the right question: “Can it make money?” The startups above prove that AI isn’t just about hype or headlines — it’s about value creation and real-world results.
The next phase of India’s startup ecosystem won’t be about who uses AI — but who uses it profitably.
💡 Opnpath
If you know of an AI startup that’s profit-positive or breaking new ground, share it in the comments below or tag us on social — Opnpath loves featuring stories that prove innovation and revenue can thrive together.
⚠️ Disclaimer :The information in this article has been compiled from publicly available and verified news sources. Opnpath does not guarantee its absolute accuracy and takes no responsibility for business or personal decisions made based on this content.
If you notice any inaccuracies or have additional information, please contact us, and we’ll review and correct it promptly..
6 Comments
Which AI startups in India are profitable in 2025?
Companies like Yellow.ai, Mad Street Den, and Wysa have built sustainable AI businesses with real revenue
How do AI startups make money?
Through SaaS subscriptions, enterprise AI solutions, and B2B integrations focused on automation and personalization.
Which AI startup was acquired by Adobe?
Rephrase.ai, a Bengaluru-based generative AI video startup, was acquired by Adobe in 2024.